A new breed of consumer.
Big changes in foreign direct investment regulations within the BRIC countries have caused companies to revamp their strategies for expansion. Fast growing economies, higher disposable incomes and rapid urbanization have seen the development of a new consumer that is willing to and able to spend. China alone is now the world's largest luxury good market with $12 billion in sales and growing and is the top destination for global expansion. "A.T. Kearney 2012".
Muller & Associates has been at the forefront of working with North American and UK based companies in identifying diverse executives with a global mindset who are vigorously competitive and equipped with the skill set and experience to culturally integrate and penetrate these challenging markets integral to overall growth in our new global economy.